Baby Book Launch
ART DIRECTION
PHYSICAL PRODUCT DESIGN
PACKAGING DESIGN
Like all great products, The Story of You started with a problem. In interviewing dozens of moms we realized the biggest guilt plaguing them were those unfinished baby books stashed in the backs of closets. For those expectant and new moms, they couldn’t find anything on the market that wasn’t adorned with cutesy animals and wouldn’t take forever to fill out.
Armed with these desires we set out to create a book that was not only beautiful, but easy to complete. Simple prompts and fun fill-in-the-blank templates take minutes to fill out. We made the decision to include a pen, sheets of adhesive, and a credit for a set of 25 prints to make starting that much easier.
This product was picked up by retailers like Pottery Barn Kids and Magnolia Market.
