CAMP is a boutique hat company run by Cassidie Basso. The brand was started out of a desire to follow her dreams after her husband was diagnosed with an aggressive form of carcinoma. Their mission is to keep the adventurous spirit alive in those who need it most by donating 10% of their sales to families battling cancer.

We worked together to create a brand that felt elevated yet playful and would speak to the joy that comes from everyday exploration.

BRAND identity

COPYWRITING

PACKAGING & collateral DESIGN