Holiday 2017
Art Direction
Product Design
The fourth quarter is make-or-break in the world of seasonal e-commerce companies. Last year, our overarching goal for Artifact Uprising was to design products and visuals that helped remind our customers creating meaningful gifts for the holidays doesn’t have to be complicated.
Along with strategizing and designing our holiday product line, I was responsible for additional imagery to round out the campaign. The vision was to create images that felt seasonal while staying bright and fresh so as not to overwhelm the products and, by extension, our customers.
