Wedding Suites
PRODUCT DESIGN
ART DIRECTION
MARKETING COLLATERAL
In a world where wedding invitations come in two forms – inexpensive and standard or pricey and super custom – we wanted to fill the gap. I dove down the research hole and came out with 10 different bride personas that were then translated into complete wedding suites featuring a save the date, invitation, response card, details card, and thank you card. Each design needed to feel distinct, but also be able to fit a wide variety of name lengths and wedding details unique to each couple.
The photoshoot focused on a minimal style as to not overshadow the designs and was driven by light and shadow. To further explain the suite options to customers I designed a small zine to include with our sample pack.
Photography by Scott Snyder
Signature Semi-Circle Envelopes
To create a unique look for the wedding collections I proposed a semi-circle flap for our envelopes. Along with four tonal color options we designed these signature envelopes that brought something new to the market.
Always & Forever Envelope Seals
I'm a not-so-secret lover of tiny details and these make my heart sing. Simple envelope seals blind embossed with the words "Always and Forever" help to elevate the wedding suite and make for a happy mail day.